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Privacy Policy

At By Charlotte we are committed to protecting your personal information and respecting your privacy.

This page describes what personal data we collect, how we will use that data, and how we keep your personal information safe.

By Charlotte PTY LTD

This By Charlotte website is owned by By Charlotte Pty Ltd (ABN: 88 605 001 278).

By accessing or using this website and our services (Platform Services), you agree to be bound by this policy (Privacy Policy), which explains how we collect, use and handle any personal information we collect from you in connection with the By Charlotte website.

We understand that collection of personal information is a serious matter. Therefore, the protection and appropriate use of your personal information is important to us. This Privacy Policy is consistent with the Australian Privacy Principles of the Privacy Act 1988 (Cth) (Act). Please read this Privacy Policy so you understand our commitment to protecting the privacy of your information and email us at customercare@veiledrichesjewellery.com.au with any questions.

What types of Personal Information do we collect?

Principle

Personal Information we collect from you will depend on how you use the Platform Services, and whether you are a registered user or just a visitor to the website. In general though, the types of Personal Information we may collect from you include your:

  • name;
  • email address;
  • postal address;
  • telephone number(s);
  • your country of residence;
  • your age and gender;
  • the organisation for whom you work; and
  • any other information necessary for us to provide the Platform Services to you.

Our policy

We collect Personal Information you provide directly to us when you contact us, register to use the Platform Services, pay for any Platform Services, participate in surveys and questionnaires, and from other information you upload via the website from time to time.

If you wish to become a registered user of the website, we may collect from you information about you or relating to you when you use the Platform Services, such as when:

  • you sign-up to receive our newsletter or other email notification services;
  • you communicate with us via telephone, SMS, email or via social media (including by submitting a query through our website via our “Contact” webpages);
  • you visit web pages associated with the Platform Services; and
  • you conduct activities connected with your use of the Platform Services.

We may ask you to provide Personal Information including your name, email address, age and gender, questions and answers to security questions and other information that enables us to provide you with an online profile and to verify your identity when using the Platform Services.

To facilitate payment for any of the Platform Services, we may also require Personal Information, including a credit card number and expiry date, debit card number and expiry date, verification number(s) and billing information.

What happens if you wish to be anonymous or use a pseudonym?

You may be able to visit the website and deal with us anonymously or by using a pseudonym. However, we need certain Personal Information to be able to provide you with the services, products or information you seek. If you do not provide us with certain required information, we may not be able to give you access to those services or products or provide you with information you are seeking. For example, we may not be able to respond to your enquiry, enter you in a promotion or send you requested information or products you have purchased.

The term Personal Information has the same meaning in this Privacy Policy as it does in the Act. It includes information or data that you provide us in any form from time to time which relates to a living individual who can be identified from, or whose identity is apparent or can reasonably be ascertained from, that information or data alone or in conjunction with other information already held by the recipient, controller or processor of such information or data. It includes any expression of opinion about the individual and any indication of the intentions of the recipient or any other person in respect of that individual.

This Privacy Policy applies to your Personal Information, in relation to your access and use of this website and the Platform Services, regardless of the way we collect it, for example via the website, when you respond to a survey or questionnaire, or when you contact us.

By submitting information to us and/or accessing and using the website and the Platform Services, you consent to us using and disclosing your Personal Information in the ways described in this Privacy Policy.

Principle

We use your Personal Information to provide you with the Platform Services.

Our policy

We may use your Personal Information:

  • to register you to use the Platform Services,
  • to provide you with any other information or services you request and that we offer or provide,
  • to manage the Platform Services (including your account) and provide you with support, as required,
  • to process and obtain payment for any Platform Services,
  • to understand your needs and usage of the Platform Services both to improve the Platform Services and our marketing, as well as the way we do business with you,
  • to contact you for direct marketing and promotional purposes, and
  • to answer queries or resolve complaints.

We may send you electronic messages updating you about products, services, events and special offers. We will only send electronic messages of this type if you have consented to receive them or it can be inferred from your existing relationship with us that there is a reasonable expectation of receiving those electronic messages. All electronic messages will identify us, and you can opt-out by unsubscribing to any of the emails we send.

Principle

We treat all information we collect from you as strictly confidential, and only share with third parties as required to perform the Platform Services, or where you have given consent.

Our policy

We may engage third parties to undertake some of the Platform Services or related services such as hosting, archiving, data security, payment services and e-mail communications. We may provide those third parties with access to and use of your Personal Information for the sole purpose of them providing their services to us. We will use reasonable endeavours to ensure that those third parties only use your Personal Information for the specific purposes for which it is provided to them and consistently with this Privacy Policy.

We may disclose your Personal Information without notice or your consent:

  • to our related companies,
  • to our professional advisors,
  • to third party service providers, for the reasons as set out above and on an as needed basis. These service providers include:
  • Klavivyo – you can view Klaviyo’s privacy policy at https://www.klaviyo.com/legal/privacy-notice or any other URL used from time to time; and
  • Shopify Plus – you can view Shopify Plus’ privacy policy at https://www.shopify.com/legal/privacy or any other URL used from time to time.
  • if we sell or merge our business (or part of it) with another organization or enter into a joint venture in connection with our business (or any part of it),
  • to law enforcement authorities, if we suspect that an unlawful act is being committed or that such disclosure will prevent that unlawful act, or
  • as otherwise required or authorised by law.
  • Apart from those disclosures, we will not give, sell, rent, loan or otherwise disclose any Personal Information to any third party, unless:
  • you have authorised us to do so,
  • we are legally required to do so, for example, in response to a subpoena, court order or other legal process, and/or
  • it is necessary to do so in order to protect and defend the rights or property of this website. For example, with your consent, we may disclose your Personal Information to a third party vendor that we engage to mail survey results to you.

We may however share aggregated, non-personal information about website usage with unaffiliated third parties. This aggregated information does not contain any Personal Information about users of the website or the Platform Services.

Our relationships with third party service providers are governed by our contracts with them. If any third party service provider to whom we disclose your Personal Information is located outside Australia, we will use our reasonable endeavours to negotiate service contracts with those providers that contain privacy and confidentiality provisions consistent with our obligations under the Act.

Google Analytics

We have enabled Google Analytics Advertising Features including Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, Store Visits, Google Display Network Impression reporting etc. We use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To l